Roberto Who?

Top 5 global agency experience Copywriter/Executive Creative Director.
+ Sensibility to talk to bicultural, multicultural and international audiences.
I still lack the sensibility to talk to my own kids.

Founder of Lovers Not Haters.
A global creative shop that helps brands leave no audience behind by doing more authentic, relevant and relatable work for diverse audiences.

Some Fun Facts:

Born in Mexicali, Mexico. 🇲🇽
Also known as The City of the Cold Eggs (balls) because it's so hot everyone drives around with a forty of Tecate beer in between their legs.

My father was an Evangelical Minister. Have a fading tattoo of two soccer shoes and a ball on my back. Lame, I know.

Lived in Miami, San Francisco, Chicago, Minneapolis, Boulder, L.A., New York, Miami and San Diego in the last 15+ years.

Grew up in Texas driving around in an old Ford Truck, chewing Cherry Skoal with a dude named Lance Gasch.

Once helped a girl carry a used air-conditioner in the Lower East Side in New York. 🗽 She's now my wife.

My children have a U.S., Spain, Mexican and Argentinian passport.

Finding balance is way harder than doing nine Ironman events.

I once spent 1200 Euros on a motorcycle helmet at Colette, in Paris.

I've never owned a motorcycle.