Wieden + Kennedy
Domestic workers in Mexico had been marginalized for decades and denied benefits like healthcare,
401k and childcare. Teaming up with Director Alfonso Cuaron and Director of Photography Rodrigo Prieto,
we created this film to create awareness and appeal to the Mexican Government to do something about it.
After presenting our film and project, a law that provided these benefits to these workers was approved.
Right in time for the pandemic. Amen.