CRISPIN PORTER + BOGUSKY
The Commercializer was a feature we added within the Letgo app that allowed users to promote thei second-hand goods online by creating their own version of a big-budget commercial. Fans made over 10,000 custom videos each day and about 1.16 million total videos in the first 6 months.
Press:
LetGo / Adweek / Creativity Online
Funny or Die / Digiday
Business News
Campaign Live
80's Action Trailer
Shopping
Perfume
Pharmaceutical