Super Bowl 2024
No One Watches Like the U.S.
The UEFA Champions League is Europe’s premier soccer (football) tournament, with matches kicking off in prime time across the continent on Tuesday and Wednesday evenings.
But for fans in the U.S., those matches air right in the middle of the workday, right in the heart of the work week.
This campaigns celebrates the commitment of American soccer enthusiasts who find a way to watch no matter what. It’s an open invitation to join the growing club of fans tuning in on Paramount+.



